The most popular Valin leasing marketing model has

2022-07-27
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Valin's "big lease" marketing model has been successful in South China

Valin's "big lease" marketing model has been successful in South China

China Construction Machinery Information

Guide: in 2012, the entire heavy truck and commercial vehicle market entered the winter break period, the demand was greatly compressed, the cost of transportation enterprises increased, and the return of funds could not be guaranteed. Many enterprises were seeking transformation, and a large number of drivers of transportation enterprises lost, seriously affecting the timeliness of transportation. Demand transportation enterprises mostly use outsourcing for transportation

2012, the whole heavy truck and commercial vehicle market entered the winter break period, the demand was greatly compressed, the cost of transportation enterprises increased, and the return of funds could not be guaranteed. Many enterprises were seeking transformation, and a large number of drivers of transportation enterprises lost, seriously affecting the timeliness of transportation. Demand transport enterprises mostly use outsourcing for transport, but they increasingly distrust transport contracting enterprises. In view of this market situation, at this year's "Valin Xingma automobile marketing network strategic planning" seminar in Shanghai, Valin Xingma automobile launched the marketing measure of "large leasing", which promoted the revolutionary changes in the field of commercial vehicle marketing. As the dealer representative who has successfully tried out the "big lease" marketing model, Liu Wei, a representative of Guangzhou Lingma Automobile Trading Co., Ltd., shared with the dealer brand managers their successful experience in implementing the "big lease" marketing model at the brand manager training meeting in South China, Qingyuan, Guangdong

in the whole field of heavy trucks and commercial vehicles, transportation enterprises are required to purchase vehicles, and the situation of "big pot" can not be avoided in vehicle management. The costs and failure rate of vehicles are much higher than the costs and maintenance costs of individual customers when purchasing vehicles. Therefore, many transportation are slowly transferred to individuals. In this year's economic environment, private customers do not have enough strength to undertake a large number of transportation. It is impossible for general vehicle sales enterprises to expand the scale of a person who is not strong enough through financial means for no reason. Upstream enterprises are also unwilling to guarantee private enterprises, resulting in an increasing risk of fund collection for vehicle sales enterprises. Through the understanding of customers, and through the good credit foundation and interpersonal relationship established over the years through the early sales of vehicles, many customers proposed that their sales companies provide vehicles to contract the transportation of customers' materials, and some even proposed to directly contract in their name. The customers settled the transportation expenses of vehicles with them, which regarded the transformation and upgrading as the vitality of leading the enterprise to become bigger and stronger, The transportation is uniformly allocated by Guangzhou Lingma

for some major customers, Guangzhou Lingma 1. The preparation before installation adopts three solutions from the seller: first, the upstream material transportation is all contracted in the name of our company, and the basic minimum transportation volume is given every month. The settlement of transportation expenses is all settled with Guangzhou Lingma 863 new material technology field office in Beijing to organize experts to carry out the acceptance of the major project; Secondly, through the drivers of the original transportation vehicles and the personnel who have investment needs in the transportation industry, provide them with vehicles in the name of the company, and provide all payment settlement methods and financial support; Third, Valin's excellent financing platform is used to make reasonable use of the funds. The sales company will deduct the mortgage repayment every month to minimize the risk factor as much as possible

at the training meeting, Liu Wei also gave you a successful case of Guangzhou Lingma's "big rent" marketing model. At present, the company cooperates with a raw material supply plant. Currently, there are 41 Valin dump trucks, which were originally purchased and transported by the material suppliers themselves. Often, there are more vehicles in the repair plant than on the road, which makes it difficult for users to repay their mortgages. After the reform of the way of cooperation between the company and the company, the vehicles are contracted to the individual drivers. At the same time, the repair plant can hardly see the vehicles under repair. After one and a half years of operation, Many of the original drivers have become owners of more than two cars, with their monthly income increased from 3000 yuan to more than 20000 yuan, and they also own the ownership of the vehicles. At their strong request, 10 new cars were added to their transportation this year. They have also become the most loyal users and propagandists of Valin. Through such cooperation and continuous running in, first of all, establish a foundation of mutual cooperation and trust with upstream customers, and then continuously create customers through the transportation volume. The biggest advantage of this method is that it can continuously copy the sales model through Valin's good financing platform, increase sales, and it is easier to control the risk rate

this case has deeply inspired the brand managers present. As brand managers in the front line of sales, they will seize the development opportunities brought by the current marketing model reform, operate all businesses well, expand and strengthen the brand platform of Valin Xingma, and realize the common development and win-win cooperation with Valin Xingma. (Daiyan)

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