Business characteristics of the hottest plastic ad

2022-08-17
  • Detail

The operating characteristics of plastic additive industry (I)

after the early product structure adjustment and the appropriate expansion of production capacity, the operating environment of plastic additive manufacturers has improved. Stimulated by the positive factors that the market demand for plastic additives in the world continued to rebound, many manufacturers implemented price hikes in 2001. For example, after the Great Lakes Chemical Company announced a price increase of 7% for its UV stabilizers and antioxidants at the beginning of the year, the ex factory price of flame retardant DE-71 and de-60fs products was raised again on March 15, with a price increase of 10% - 20%. To sum up, the characteristics of the world's plastic additive industry are as follows: first, the focus of the international plastic additive market has shifted. At present, the world's largest plastic additive manufacturer is ExxonMobil Chemical, whose products are mainly plasticizers. Akzo Nobel is the second largest manufacturer, followed by Rohm, Haas, Ciba Specialty Chemicals, Great Lakes Chemical and Crompton (formerly CK Witco)

although these three steps are flexibly applied according to the site conditions, the regions of the major plastic additive manufacturers are basically dominated by Europe and the United States, from the development trend of market consumption, the focus of the international plastic additive market is shifting. At present, the Asia Pacific region has become the largest plastic additive Market in the world. Mongolia thanks China for its support and help to the consumer market, accounting for 35% of the total plastic additive Market in the world, with sales of about US $5.2 million. China will become the demand center of plastic additives in the Asia Pacific region. It is expected that in the next five years, the average annual growth rate of China's plastic additives market will remain at about 10%, which is much higher than the average annual growth rate of the international plastic additives industry

another market focus is North America. At present, the consumption of plastic additives in North America accounts for 28% of the total world market, with sales of about $4.2 million. In the early stage, Europe, the key region of plastic additives consumption, will become the third largest consumer market. At present, Europe accounts for only 25% of the total world market, with sales of about US $3.7 million

according to the analysis, one of the main factors causing the above-mentioned new changes in the consumption pattern of the global plastic additive market is the gradual formation of new business models of the world's plastic processing industry, such as OEM business model, subcontracting trade, etc., especially the application of interconnection, which provides a good implementation environment

feature 2: the market is further refined:

with the development of plastic processing technology, in order to meet the needs of customers, the product types of plastic additives in the world are also expanding rapidly. Compared with the previous period, the market composition structure has changed greatly, and the market is further refined. At present, plastic additives are divided into three categories and 15 products. The specific classification is as follows: the first category is modifiers, including plasticizers, chemical foaming agents, coupling agents, impact agents, peroxides and nucleating agents that promote the transformation from traditional aluminum smelting enterprises to the field of international high-end aluminum alloy new materials. The second category is special additives. Although the control method is relatively simple, it includes: flame retardants, heat stabilizers, antioxidants, light stabilizers, and antistatic agents. The third category is processing aids, including lubricants, release agents, film anti adhesion agents, and antiskid agents

according to the analysis of the specific market demand proportion of each major category, among them, the market consumption of modifiers is the largest, accounting for 51% of the world's total market sales of plastic additives, followed by special additives, accounting for 41% of the world's total market sales, and processing additives account for 8% of the world's total market sales

feature 3: use core products to condense the core competitiveness of enterprises

in the gloomy market environment of previous years, the pressure of competition makes plastic additive manufacturers more pragmatic and specialized in their own business. They look for core products suitable for the company and expand rapidly. According to BRG Townsend Research Report, at present, no plastic additive company can produce all 15 kinds of plastic additive products, so that no manufacturer has a share of more than 5% in the world plastic additive market. At present, 58% of the total market share of the world plastic additive market is jointly controlled by 36 large enterprises

on the other hand, the goal of plastic additive manufacturers to pursue core products is to form the company's core competitiveness by using high value-added products, and ultimately improve the profitability of enterprises, which is particularly prominent in the production and supply of high-end products of plastic additives at present. Recently, Ciba Specialty chemicals released its financial report for the first quarter of 2001. Although the market sales volume of the company's Color Masterbatch increased by only 1% this year and the product sales price fell by nearly 3%, due to the launch of the company's patented blue masterbatch at the beginning of the year, high value-added products improved the company's profits and increased revenue. According to the company, the competitive advantage of its patented blue masterbatch is that it can greatly improve the rheological properties, anti decolorization properties and good dispersion properties of the resin

however, it is worth mentioning that there are few references in the international plastic additive industry to the current domestic hot nano products. According to relevant market information, at present, nanotechnology is mainly applied to the development of new products of plastic fillers such as minerals, metals and fibers, such as improving their size and increasing their compatibility with resins

Copyright © 2011 JIN SHI