Shangpengtang 2014 key dealers and new product lau

2022-07-22
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On April 10, 2014, the 2014 national key dealer and new product conference of shangpengtang smart home with the theme of "winning the market together and creating the future with intelligence" was held in Foshan Shunde Jiaxin Kangnian Garden Hotel

on April 10, 2014, the 2014 national key dealer and new product launch of shangpengtang smart home with the theme of "winning the market together and creating the future with intelligence" was held in Foshan Shunde Jiaxin Kangnian Garden Hotel. Hou Jingbo, deputy general manager of shangpengtang, zhongxinsheng, vice chairman of the board, Wei Wei, marketing director, Li Yuanjing, director of the kitchen business department and other company leaders attended the meeting together with key dealers of shangpengtang from all over the country. Huang Jinrong, chairman of Huiya media, also came to the scene and delivered a speech as a guest

Founded in Taiwan, China, China in 1985, shangpengtang International Group has grown steadily from a local electrical appliance manufacturing enterprise to a large multinational enterprise group integrating professional R & D, production and marketing of electrical appliances and household products. In 2008, it entered the overall kitchen cabinet and wardrobe Market in the mainland with a large amount of money, and quickly rose in the kitchen cabinet and wardrobe Market in the mainland. Its industry-leading technology kitchen cabinet - "future era" has raised China's technology kitchen and smart wardrobe to a new height

in 2014, Mr. Hou Jingbo, deputy general manager of shangpengtang, gave a speech. Huang Jinrong, chairman of Huiya media group, shared his views on smart home. At the beginning of the meeting, Mr. Hou Jingbo, deputy general manager of shangpengtang, first delivered a speech. He expressed his welcome and thanks to the dealers and guests present, and explained some of the work priorities of shangpengtang in 2014: shangpengtang group will focus on strengthening quality awareness, strengthening order delivery management awareness, improving team service awareness, team service and so on. Among them, an important measure to strengthen brand network promotion is to cooperate with Huiya media and other professional media

Wei Wei, marketing director of shangpengtang

then, Wei Wei, marketing director of shangpengtang, summarized and analyzed the performance of shangpengtang in 2013. He said that although the big performance growth of shangpengtang in 2013 reached 67%, there are still many deficiencies, so in 2014, shangpengtang's work strategy will be "focus on service, light investment". In this regard, when President Hou was interviewed, Also said: "shangpengtang's investment attraction of new stores has been very fast in recent years. At the same time of rapid expansion, we found that many sales logistics services have not kept up, and the overall service needs to be improved. Therefore, we want to slow down the pace of investment attraction, and first serve the existing stores well, so as to make our existing network channels more solid, and at the same time, it will be better helpful to the brand reputation effect and long-term development."

new products appear and continue to maintain competitiveness

design director xiehuihua and kitchen business department director liyuanjing introduced the products respectively

about the design direction of shangpengtang new products in 2014 and the promotion of new kitchen appliances. Design director xiehuihua and kitchen business department director liyuanjing introduced them respectively. It is understood that a software called "Zhimu" will be used in shangpengtang's future product design, which will greatly improve the efficiency of construction period and reduce the error rate at the same time

dealers carefully check the samples

in the afternoon, all dealers went to shangpengtang's factory in Shunde to understand the equipment and production situation in the production workshop, and checked various materials and processes in detail. Then, under the leadership of general manager Xie, the design director, the dealer visited the carefully arranged product exhibition hall and had a detailed experience of each new product. In addition to continuing to focus on technology and intelligence, shangpengtang is more diversified in product styles and more meticulous in the use of hardware and plates. Continue to interpret the brand concept of "technology, innovation, life"

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